Human activities continue depleting natural resources and polluting the biosphere. To preserve living conditions, sustainability is necessary but not sufficient: we also need to restore the damages done.
Regeneration is the set of processes responsible for keeping life in good health through the maintenance, renewal and restoration of natural assets. It impacts all living organisms of an ecosystem, from microorganisms to large populations, including humans.
With the term “regenerative,” we intend the processes needed to protect, revitalize, restore the primary production and conditions for life on planet Earth.
Regeneration represents the fourth “R” of an extended circular economy path: Reduce, Reuse, Recycle, Regenerate.