Parma, 21 June 2024
RSF welcomes its new founder Persea. Persea is a scalable regenerative agriculture model that aims to produce an organic, high-quality, and regenerative avocado, with a short supply chain, operating with maximum respect for the ecosystem. The production will be all-Italian, concentrated in Sardinia and Calabria, with over 600 hectares.
A model of agriculture with a holistic approach capable of generating benefits for the environment while respecting the peculiarities of the territories where the company operates. Persea’s motto is “Let’s change the agricultural model starting from an avocado,” but that’s not all. Persea is also an ambitious beekeeping project, it is biochar, and much more.